In my role for Texas811, I attend home and garden shows, health fairs, engineering conclaves, you name it. Without fail – and I mean WITHOUT FAIL – I’ll talk with people who have never heard of 811. 911, they’ve got that covered. Even 411. But 811? All you hear are crickets chirping.
This is bad enough when it’s the general public. But sometimes it’s also people who dig for a living. That’s really scary.
How do we continue to get the word out? At Texas811, we have a huge social media presence – Facebook in both English and Spanish, Twitter, LinkedIn.
But that’s not enough.
It’s got to be a boots on the ground presence. We do a lot through the Damage Prevention Councils of Texas, but even so, that’s still not reaching all of the audience.
We work with the Common Ground Alliance to help promote 811 knowledge across the nation.
Here’s a thought. What if every single employee of every single national 811 member told ten people about 811 and why it’s important?
Don’t just assume that people know to call 811 before they dig.
Working together, throughout the entire industry, think of how many people we could reach?
Yes, there are still going to be crickets chirping – but maybe they’d be a little more quiet than they are now.
Until next week, safe digging!